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Auctioneering as a craft has a perception that it is merely ‘counting loudly’. However to be a truly great auctioneer, you need to resonate with buyers, not deafen them! The vast majority of our communication is done via the context, not the content of what we say. A simple analogy of this is in cooking, […]
This auction in Mornington is quite typical of the current market. Lots of ‘pass-ins’ with active negotiation immediately afterwards, so it is important to handle these auctions appropriately. It is vital to ensure that both vendors AND buyers have been educated in this market of compromise. Vendors need to understand what the potential outcomes are, […]
We know how buyers can buy and how vendors can sell at auction, but do we know why? This info-bite is one of the more simple 60 second clips you will watch around auctions. But it could be one of the most influential! WHAT’S IMPORTANT To Buyers & Vendors? Chris provides THE question that gives […]
The bidding at this auction on Sunday 25th March was outstanding! It had everything- from first home buyers to buyer advocates & downsizers, they all had different strategies. We have cut out the legalities at the start to bring you the bulk of the action. We apologise for the video quality! Bidding Strategies At Auction […]
The buyer plays such a crucial role, not just at the auction, but also for the future reputation of your brand. Of course the primary concern is that they buy the property, however the level of engagement can dictate the energy within the crowd. This in itself is very important to the initial outcome AS […]
It is not just the result that is important for your brand on Auction Day! You, your team and your brand are getting judged from every angle from buyers, vendors, neighbours and potential vendors. As well as that, you have just spent weeks getting to this point, on top of the months of prospecting. So an […]
The world is becoming more logical with the ever-increasing amount of information that is available on the internet. This access to information is making it tough to exceed vendor expectations, especially in a private sale environment. So how can we push past the logic and achieve fantastic results for vendors? The key lies in how […]
The anxiety of putting your business on public display and the uncertainty of the outcome are the main reasons for avoiding an auction. But what causes this anxiety? There can be a number of causes, but Chris highlights 3 common concerns. 1) ‘We might not get the highest price at auction!’ There are no guarantees […]
There is a lot of pressure on the role of the listing agent on auction day! Not only do they have to handle an anxious vendor, but they also need to get buyers to bid! This is on top of co-ordinating all facets of the 30-minute 0pen. However in many cases, the listing agent misses […]
In the first of our 60-second ‘Info-bite’ series, we take a closer look at the role of an auctioneer. The perception of this role is straight-forward. Turn up, look sharp, shout out bids really loudly (hopefully counting them correctly) and leave with ego intact regardless of the result. It is way…way more than that. In this […]