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What, how and why. The 3 questions that all buyers need to have answered before they execute on a property. A big problem that auctioneers have is that they focus on the first 2, when the wins are found through the last one. The ‘What’ Of A Property The vast majority of scripts or content […]
Auctioneering as a craft has a perception that it is merely ‘counting loudly’. However to be a truly great auctioneer, you need to resonate with buyers, not deafen them! The vast majority of our communication is done via the context, not the content of what we say. A simple analogy of this is in cooking, […]
This auction in Mornington is quite typical of the current market. Lots of ‘pass-ins’ with active negotiation immediately afterwards, so it is important to handle these auctions appropriately. It is vital to ensure that both vendors AND buyers have been educated in this market of compromise. Vendors need to understand what the potential outcomes are, […]
Whether it’s preparation in training, paperwork and/or strategy, you must do what you can to avoid any concerns on auction day. As the saying goes- if you fail to prepare, then prepare to fail! Auction day is stressful enough without leaving things to chance. In this video Andy mentions a couple of key focus areas, […]
The art of communication, it is an interesting beast! Let’s face it, an auction is a nervy process for ALL of us! Whether you’re a buyer, vendor, agent or even an auctioneer the butterflies will be in overdrive! Here’s the thing. However confident you sound when you talk to someone on the day, your body […]
We know how buyers can buy and how vendors can sell at auction, but do we know why? This info-bite is one of the more simple 60 second clips you will watch around auctions. But it could be one of the most influential! WHAT’S IMPORTANT To Buyers & Vendors? Chris provides THE question that gives […]
The bidding at this auction on Sunday 25th March was outstanding! It had everything- from first home buyers to buyer advocates & downsizers, they all had different strategies. We have cut out the legalities at the start to bring you the bulk of the action. We apologise for the video quality! Bidding Strategies At Auction […]
The buyer plays such a crucial role, not just at the auction, but also for the future reputation of your brand. Of course the primary concern is that they buy the property, however the level of engagement can dictate the energy within the crowd. This in itself is very important to the initial outcome AS […]
It is not just the result that is important for your brand on Auction Day! You, your team and your brand are getting judged from every angle from buyers, vendors, neighbours and potential vendors. As well as that, you have just spent weeks getting to this point, on top of the months of prospecting. So an […]
The world is becoming more logical with the ever-increasing amount of information that is available on the internet. This access to information is making it tough to exceed vendor expectations, especially in a private sale environment. So how can we push past the logic and achieve fantastic results for vendors? The key lies in how […]